Customers on Amazon are accustomed to searching through thousands of product listings before finding what they’re looking for, and the majority of sellers work very hard to make sure every item is as precise and informative as possible. Artificial intelligence (AI) will make this easier than it has ever been.
Amazon has revealed a feature that allows merchants to easily copy and paste a link to transform their current product pages from other websites into comprehensive Amazon listings. With the goal of expediting the listing generation process, the functionality makes use of proprietary fundamental models that are accessible on Amazon Bedrock and artificial intelligence (AI) via AWS, Amazon’s cloud computing service.
Sellers can use Amazon’s generative AI tools to build engaging listings by entering a link to a product listing from their own direct-to-consumer website. The tools will interpret the information and produce attractive listings. Within the next few weeks, US vendors will be able to utilise the new feature, according to Amazon, which will be implemented gradually.
According to a blog post by Mary Beth Westmoreland, vice president of worldwide selling partner experience at Amazon, “we are finding that generative AI has a profound capacity to simplify the effort it takes for our selling partners to create great product listings, and we will continue to innovate upon these capabilities.” “As we expand the breadth of attributes that we can automatically generate and further improve the quality of generated content, we keep reducing the effort needed for sellers to create high-quality product detail pages that resonate with customers.”
Since last autumn, the massive e-commerce company has been adding generative AI tools to its platform. With just a few product photographs or descriptive phrases, these AI solutions let retailers to create product titles, descriptions, and other features. From the perspective of the customer, Amazon has included AI-generated review summaries that provide consumers with an overview of what customers have written about products in their reviews.
